This Snapchat marketing guide summarizes: Brands can join the platform to engage with its loyal user base to increase visibility in 2022.
Its user base has grown to more than 293 million active daily users in 2022, creating over five billion snaps a day. The app changed the game with its Snap messages, which were made to self-delete shortly after viewing.
Snapchat is based on the idea that social media content shouldn’t be permanent. Created in 2011, Snapchat has seen steady growth over the past ten years, especially with users in the 14-35 age range.
